Customer focused companies initiate as many levels of communication with customers as possible. This helps businesses learn more about what needs to be offered and whether the customer has received the right technology and assistance. Respect for privacy and customer property must be maintained for all surveys and assistance given.

Customer satisfaction can be improved in the following areas:

• Customer surveys provide invaluable information on product and service quality and problem areas. This is also true of surveys designed to elicit information about help desk support quality and effectiveness. Surveys also highlight customer needs to ensure that the company will continue to provide a valued and needed product or service.
• Informational resources or FAQs are one of the cheapest, quickest, and most effective methods of dealing with common customer problems. FAQs can be online or printed and included with the product manual.
• Information areas provide one of the easiest and best technique to assist customers. Setting up websites, automated response systems, technical help desks, and other support areas allow customers to find more than one way to get the information or assistance that they need.
• All employees that deal with customers (marketing, sales, and help desk technicians) are trained to ensure that they have the skills necessary to provide a specified level of service. This includes providing effective help, making sure that all problems have been dealt with before ending a conversation, thanking customers for the chance to help them, and other rules that ensure a high level of assistance.
• Vacations, excellent health plans, health club packages, stress reduction techniques and amenities may also be provided to help desk technicians cope with the higher level of stress that they encounter. This will ensure that technicians are able to continually provide respectful, professional, and cheerful assistance.
• In order to provide privacy and respect for property, guidelines for employees as well as policies that ensure privacy must be developed and all employees must be aware of them. This is especially true when using a remote desktop or when trying to fix an individual's personal computer. Access to personal files can be a cause for concern, and customers need to know that their personal information is safe and that a business can be trusted to protect their information. Property must also be returned in the same condition it was delivered.
  

Customer Satisfaction Rules

There are many rules that are set in place to ensure a high level of service and customer satisfaction. These vary slightly between each company, but some general examples of customer interaction rules include:

• Always take ownership of customers' problems and ensure that the problem will be solved.
• Always maintain a positive, helpful, and professional attitude.
• Treat all customers with respect at ALL times.
• Never blame the customer for anything. Never blame the problem on the company. Always focus on the solution to the problem.
  
• Always ask the customer if the problem has been resolved to their satisfaction and whether they have any other problems before ending a call.

These rules should be communicated very clearly when you begin working at a support company. Be sure to internalize these rules since they will guide you in every customer interaction you have. These rules are not flexible regardless of the problem or how irate a customer may act. You will need to maintain a professional attitude and resolve the problem for every single customer. This ensures the highest possibility of customer satisfaction and builds loyalty, which helps your company succeed in its goals and helps you succeed within your company.